Car commercials continue to surprise us, both in good or bad ways. But this ad from BMW USA is truly genious, as it transforms a seemingly mundane experience (a husband and his wife traveling in a BMW X5 with their small daughter and her grandmother) into a hilariously funny (for us viewers) and embarrassing (for them) experience.

The old lady sitting in the third-row seat proceeds to compliment the BMW X5’s leather upholstery, adding that it reminds her of her husband and how he liked her to dress in… leather.

The little girl’s parents try to stop the awkward conversation from going any further, but it’s already too late, as you can find out by watching the commercial that follow right below the jump.

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