Although we have known for quite a while now that BMW was bringing a seven-seat MPV to the market, we’re still surprised to be talking about such a model. But times are changing fast and BMW is changing too, chasing all possible market segments.

The BMW 2-Series Gran Tourer is probably the best example of the brand’s flexibility in recent years, with the new model being touted as the world’s first premium compact 7-seat MPV.

As it has accustomed us each time a new model arrives, the 2-Series Gran Tourer is featured in a so-called “launchfilm” which aims to capture the essence of the vehicle. The video doesn’t include a race track, as this is obviously a very different species than the sporty models we usually associate the BMW brand with.

Instead, we see the 2-Series Gran Tourer carrying large families and their luggage, which is exactly what a 7-seat MPV is made for.

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