It’s also little bit about its gorgeous looks, right? One thing is for sure; McLaren sure knows how to get creative when it comes to their promotional material.
We all probably remember this artsy 675LT spot from last month where they nailed absolutely everything, from the soundtrack to the camera-work, editing and so on. It was beautiful to watch.
This one isn’t as cool, but it’s still very creative and subtle enough for most. As you may or may not know, there is something called the “Black Swan Theory” which is a metaphor describing a surprising event, something which has a major effect and is inappropriately rationalized after the fact.
We’re pretty sure that’s what McLaren expect from their rivals once the first comparison tests come out featuring the new 570S. Like a “they won’t even know what hit them” type of thing.
At the same time, the black swan is a very majestic creature and is often described as having an artistic image. Again, we should be able to attribute those two features (metaphorically) to the McLaren 570S, right?
Here’s hoping we’ll see more of these types of videos from McLaren in the near future.