If merely buying a new 7-Series won’t make you feel special enough, BMW offers its Individual service for… extra special people. In the case of the luxury flagship it adds new materials, details and unique paint finishes.

One thing that really does stand out are the forged wheels, which are bespoke to the 7-Series Individual.

BMW wants you to have a different state of mind with this car, which is why it’s adorned with Individual badges and inscriptions all around, both inside and out.

You can really never forget you have the Individual, thanks to noticeable illuminated sill guards with the inscription.

Looking for more? BMW will allow you to take customization even further than what it offers in its options lists, with its Individual Manufaktur program. That sounds like it allows you to customize the look and mechanicals of your car as you would if you were ordering it from a more boutique manufacturer.

That’s what it sounds like and it’s a horribly expensive thing to ask any manufacturer to do, but this is BMW so the price tag will be eye watering.

Check out the official presentation video below.

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