It doesn’t take much for any road rage incident to go viral, but this one is well deserved, even if you don’t have the slightest clue about who is ‘Ronnie Pickering’.

This comically absurd road-rage incident was filmed by YouTube user Steve Midz who got into a verbal altercation with a Citroen Picasso driver while riding his moped in Hull, England.

The…punch line that elevated this video into internet stardom in the UK and elsewhere, quickly making us forget about David Cameron’s alleged pink misadventures, is when the driver yells to the rider, “Do ya know who I am?”

After initially replying, ‘I don’t care’, the rider, who seems to be a…bit of a troll, gives in and asks, “Ok, well, who are you then?”, and here’s where the video enters priceless-mode:

“I’m Ronnie Pickering”

“Who?”

“Ronnie Pickering!”

“Who?”

“RONNIE PICKERING!”

“Who?”

“RONNIE F***ING PICKERING!”

And if you’re still scratching your head about who is Ronnie Pickering, British media discovered that he’s a 51-year old former amateur boxer who was once known as ‘One Punch Ronnie’. These days, it seems that he’s become ‘Punch Line Ronnie’…to the bemusement of his wife (?) who was riding shotgun in the Picasso, probably wondering (3:00 minute mark) about the choices she made in life.

Warning:  The following video contains NSFW language

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