Here’s your chance to become the first North American owner of the new Rolls-Royce Dawn.

The “sexiest Rolls-Royce ever built”, as it the British maker describes it, will be auctioned at the 2016 Naples Winter Wine Festival to be held from January 29-31, with proceeds benefiting the “Naples Children & Education Foundation”. The unique Rolls-Royce Dawn is valued at more than $400,000 but it remains to be seen how much the winning bidder will have to pay for it.

It is finished in Arctic White and features a Deep Red soft top, which can be operated in 20 seconds at speeds up to 31 mph (50 km/h). The cabin contrasts the body with Consort Red leather covering just about every surface. Rolls-Royce will also add “bespoke treadplates”.

The Rolls-Royce Dawn uses the same 6.6-liter V12 twin turbo’d engine developing 563 PS (555 HP) and 780 Nm (575 lb-ft) allowing the luxury cruiser to reach 62 mph (100 km/h) in 4.9 seconds, which is more than respectable for a vehicle weighing 5,644 lbs (2,560 kg). Top speed is electronically limited to 155 mph (250 km/h). The model was officially unveiled at the 2015 IAA in Frankfurt. 

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