It is reported that Mercedes-Benz has decided not to produce an ad for Super Bowl 50, saving itself some serious cash.
Last year, the German automaker spent about $9 million making and airing its spot for the Mercedes-AMG GT.
While after this searches for the brand's range-topping sports car soared by 3,107 per cent, the most of any brand advertised at the 2015 game, Mercedes Blog , apparently there won't be a follow-up.
A 30-second ad costs about $5 million, while a 60-second advertisement can run for as much as $10 million.
Merc might be absent from what is shaping up to be one of the most watched Super Bowls ever, but a number of automakers have already confirmed their presence. These include Acura, Audi, Honda, Toyota, Hyundai, Kia and Mini.