During the 2016 Naples Winter Wine Auction, the very first 2016 Rolls-Royce Dawn sold for $750,000 to a Californian collector.

All funds raised from the sale will benefit the Naples Children & Education Foundation, an organisation founded by the Naples Winter Wine Festival. An additional $10.35 million raised throughout the course of the event will also go towards the charity which helps the lives of children by providing grants to over 40 non-profit agencies.

The first customer Rolls-Royce Dawn produced is painted in a shade of white dubbed Andalusian and includes a fabric roof finished in Deep Red. Canadel Panelling is also included across the front fascia, rear decklid and doors.

Inside, the luxurious droptop is finished with Arctic White and Consor Red leather and includes treadplates that read “Build No.1 for Dawn in North America”.

The winning bidder will take delivery of the car in April thanks to Rolls-Royce Motor Cars Naples Florida and immediately after, global deliveries of the Dawn will commence.

PHOTO GALLERY