During this year's Super Bowl game, Hyundai is looking at what drives us in life, from the moment of our birth, through adulthood.
In one word, it's the need to make the world 'Better' and that's behind all of our successes, motivating us to be the best version of ourselves. Even though some people were already aware of how the human psyche works, Hyundai's 60-second spot is a genuine reminder that sometimes we do act like there's this tiny engine inside all of us.
Directed by Fredrik Bond of MJZ Productions, this video will run during Pre-Game, and will actually be Hyundai's first official Super Bowl spot on Game Day.
The footage starts off with a baby, which goes on to become a teen and then a man, all the while being driven by the same engine that theoretically drives Hyundai as well, which is the need to improve and build the best possible products, in automotive terms.
If you're wondering what car is the "driven designer" gets to admire at the end of the video, it's the Vision G Concept that Hyundai last brought to the Frankfurt Auto Show back in September, and which in theory, is comparable to a Mercedes-Benz S-Class Coupe.