After Jimmy Kimmel made Guillermo prepare a Taco inside a Focus ST last year, for 2016, he’s “unleashing his inner Brit” inside the new Jaguar XE.

Of course, the sketch is supposed to be funny and Guillermo does use up pretty much all the stereotypical Bond-like one-liners and phrases one could say while reviewing (sort of) a car.

In the end he comes away impressed, supposedly, but all in all this was a pretty lighthearted way for Jaguar to get their XE out there – especially since US customers haven’t really seen too many videos regarding the company’s new 3-Series rival.

Speaking of rivalries, Jaguar has priced the XE from $34,900 in the US, making it only a tad more expensive than the BMW 3-Series, which starts from $33,150.

The Audi A4 and Mercedes-Benz C-Class are more expensive to buy, priced from $37,300 and $38,950 respectively.

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