Infiniti is looking into offering highway self-driving features in most of their upcoming models, beating rivals that develop similar technologies.

The news came from none other than the company’s president Roland Krueger, who spoke at the Global Automotive Forum in Chongqing, China.

Infiniti is currently fitting their Q50 executive sedan with a drive-by-wire steering rack, a prerequisite feature for autonomous driving above 37mph (60km/h) on the highway. This solution is expected to be widely used in the company’s future products, allowing that way the introduction of the self-driving technology into the market.

“This will be rolled out as we are launching new vehicles one by one,” Roland Krueger, Infiniti’s president, told Reuters.

“Whenever we are launching the next cars with such a steering system or the next generation of these systems, then of course we would offer those features to our customers.”

Infiniti’s parent company Nissan is also planning into increasing its investments in autonomous driving in China, starting with the launch of transportation start-ups located in Beijing, Shanghai and Hong Kong.

So far, only Tesla offer a highway self-driving feature. Mercedes and BMW do offer semi-autonomous technologies in some of their models, but they are still not considered to offer a complete autonomous experience on the highway.

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