If you think the Grand Cherokee SRT interior isn’t something to write home about, Vilner is ready to impress you.

The concept behind Vilner’s latest project was inspired by the British SAS, making the 6417 cc, V8, 470 hp, 630 Nm, all-wheel-drive, 2336 kg machine’s interior more radical and dynamic. That’s why the Special Air Service’s logo can be found throughout the car, and embroidered on the headrests of the front seats.

SAS’ motto, ‘Who Dears Wins’, is also present, which attests the Bulgarian tuner’s attention to details. Although Vilner kept some areas of the original interior intact, like the carbon fiber inserts on the dashboard, the company rearranged the SRT color scheme throughout the cabin. Now, a red Alcantara headliner brightens the atmosphere, giving it a sporty vibe, while the SRT embroideries on the sun visors remind customers they’re not in an ordinary Cherokee. Vilner says the red color is also present in different areas of the cockpit and correlated to the missions of the SAS.

Moreover, every part of exposed black plastic in the original interior was re-trimmed in Alcantara, including the central tunnel, and the bottom side of the dash. Even the belt locks are wrapped in the synthetic microfiber fabric, while the seatbelt themselves are red.

It’s unclear why the Cherokee was transformed into an homage to the SAS, but Vilner says that everything was commissioned by a special person whose identity they had to keep a secret.

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