F1-Powered Mercedes-AMG Hypercar Could Top Out EQ Family

The upcoming hybrid Mercedes-Benz hypercar could be adorned with the EQ badge to top out the firm’s upcoming range of electric vehicles.

Although the hypercar will use an internal combustion engine derived from AMG’s turbocharged Formula 1 car and won’t be fully electric, vice president of marketing for Mercedes-Benz Cars group, Jens Thiemer, told Motor Trend it may receive the EQ name.

If it does, it will be the perfect marketing tool for Mercedes to prove that vehicles with new-age powertrains can be exciting and fuel efficient. While a final decision is still to be made, Thiemer did confirm that the company has already decided on a strategy for which models will receive the EQ badge and which will retain their existing nomenclature.

Alongside the Aston Martin AM-RB 001, the Mercedes-AMG hypercar will be the latest and greatest road-legal performance car. The model is expected to have a perfect 1 to 1 power-to-weight ratio and should deliver in excess of 1,000 hp.

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