It’s not every day that you see an entirely new motorcycle manufacturer emerge in America. But that day has come with the launch of Vanguard and its stunning debut model, pictured here.

Set to debut at the International Motorcycle Show at Manhattan’s Javitz Center a week from now, the Vanguard Roadster is a concept bike, but a fully functional one. And it takes a rather novel approach.

Instead of going either old-school like a Harley or retro cafe racer, or cutting-edge like the latest sport bikes, the Vanguard Roadster adopts an industrial yet entirely modern aesthetic approach.

Striking as it is, the Vanguard isn’t all about the styling. It also incorporates some novel features. Instead of slotting it into a frame, for instance, the engine is a structural element. There’s also a unitized crankcase, an integrated exhaust that exits at the rear wheel hub, and a tablet-like dashboard display with a rear-view camera.

Technical details have yet to be announced, but production plans have. Vanguard aims to build this and two additional models – a cruiser and a racer, based on the same building blocks – at the Brooklyn Navy Yard in New York, and bring it to market for less than $30,000.

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