For The 13th Straight Year, Porsche Is The Most Attractive Brand For US Customers

Porsche was crowned the most appealing automotive brand for U.S. customers for

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by Michael Karkafiris

July 29, 2017 at 17:01

Porsche was crowned the most appealing automotive brand for U.S. customers for the 13th straight year in J.D. Power’s 2017 U.S. Automotive Performance, Execution and Layout Study.

Genesis, which made its debut in the study as a standalone brand, BMW, Audi and Mercedes followed Porsche and completed the top five.

Chrysler scored a 41-point increase in the study, which is the biggest gain of any brand, with J.D. Power identifying the new Pacifica minivan as the main reason for the company’s improved performance.

Mini, Nissan, Honda and Jeep also scored some gains over last year, as did Ford Chevrolet. The bottom five brands were Mitsubishi, Fiat, Jeep, Toyota and Mazda, with Mitsubishi scoring 20 points less than last year, the largest decline in this year’s study.

“The aim of our company’s actions is to have thrilled customers”, says Oliver Blume, CEO of Porsche AG. “The results of the J.D. Power study give us renewed confidence that we are following the right path with our strategy. It is now clear that alongside the quality of the product, it is also the level of service and communication with our customers that resonates.”