Genesis GT90 Trademark Application Has Our Minds Racing

Hyundai’s upscale Genesis brand has big plans to expand its lineup. With the G80 and G90 sedans already in showrooms, recent trademark applications give us an idea of the direction in which the Korean automaker plans on heading next.

Motor Authority uncovered several of these applications with the US Parent and Trademark Office, suggesting that both coupes and crossovers are in the works – or at least under consideration.

The applications include a series of GT nameplates, among them GT60, GT70, GT80, and GT90. Though they clearly follow in the brand’s nomenclature pattern, and are sure to take a more luxury/touring approach than a pure performance direction, we can’t help but recall Ford’s legendary Le Mans-conquering GT40 from the 1960s and the GT90 concept from 1995, with its Bugatti-baiting 6.0-liter quad-turbo V12. We won’t hold out breath for something that stratospheric, though.

For sport-utes, Genesis apparently plans on deploying the letters GV, as we saw with the GV80 concept at the New York Auto Show – the V ostensibly standing for “versatility.” The applications include a GV60, GV70, and GV80 – but no GV90 to put the brand in contention with the likes of the Mercedes GLS and forthcoming BMW X7.

We’re also expecting G70 and G60 sedans to join the expanding lineup as well, moving the brand from an intriguing but limited prospect to a full-line luxury automaker.