Seat Says There’s No Firm Plans For Electrified Cupra Models, For Now

Despite comments last month from Seat’s research & development boss, the firm’s UK managing director said there are no firm plans just yet to offer electrified Cupra models.

According to a report published by Autocar, the Spanish company is still debating the possibility internally. One key backer of the plan is UK managing director Richard Harrison.

Harrison says that while no plans are set in stone, there are opportunities for the automaker to explore both hybrid and full-electric options.

“How we could use the capability of electricity on Cupra is interesting. I’d like to see more done with the Cupra and Seat Sport brands, and one interesting opportunity could be for an electric Cupra.

“There are no fully formed plans yet, but I’d be keen to explore the different opportunities between hybrid and full electric. If we did it, we’d pick one or two vehicles and do them properly; Cupra isn’t a badge to put on everything,” Harrison said.

Seat has previously commented on attempting to build greater desirability and customer loyalty within the Cupra brand and Harrison said there’s a possibility the firm could go into motorsport to prove its electrified Cupras. Alternatively, it could let them speak for themselves.

“If we chose the former option, it would be another opportunity to do things a little differently again; there are different types of motorsport now, and it doesn’t have to be about Nürburgring lap records. There are exciting, shareable goals that could capture the imagination of a younger generation of buyers that could prove interesting,” he said.