If Mercedes-Benz can pull it off with the classic G-Wagen for more than three decades now, then why can't Land Rover do the same with its Defender 4x4 marketing it as a premium offering with a price tag to match?
We're sure many of you can answer that question in a lot of different ways (agreeing or disagreeing), and while Land Rover itself has opted to start from a clean sheet of paper for the Defender's replacement, German tuning firm Startech is proposing a luxury upgrade for the current three-door 90 model, which it will present in a world premiere at next week's Frankfurt Motor Show (IAA).
Brabus affiliate Startech will be heading to the 83rd edition of the Geneva International Motor Show in the beginning of March with a new tuning proposal for the fourth generation, 2013 Range Rover luxury SUV.
Startech, a Brabus subsidiary that focuses its tuning attention on Jaguar-Land Rover Group models, released a new concept based on the latest Land Rover Defender at the Essen Motor Show that runs for the public from December 1 to 9.
Named the Defender Series 3.1 Concept, the study is inspired by the classic Land Rover Series III, which was produced from 1971 to 1984.
Brabus' sister company Startech has decided to polish up the 2012 Jaguar XJ's looks with a subtle styling makeover through its individualization program.
The German firm's product lineup includes an aero package comprising of a front apron that incorporates LED daytime running lights into the side air inlets, small rocker panels in front of the rear wheels, new trims for the front fender air vents, a discreet boot lid spoiler and a rear diffuser that packs Startech's stainless-steel trapezoid tailpipes.
Making its European debut at this week's Essen Motor Show is the Startech tuning program for the new Range Rover Evoque. Startech, which is a sub-division of the Brabus brand, first revealed its take on the British crossover model at the Dubai International Motor Show earlier this month.
Rather than improve its off-road capabilities, the German tuning company says that all of the available upgrades for the three- and five-door variants of the Evoque were developed to make the crossover more capable on the road where it will spend if not all, most of its time.
The product lineup includes a new front apron, a roof wing and a rear apron that houses a diffuser and the reshaped quad tail pipes. The crossover model's sportier stance is further enhanced with suspension kit that lowers the ride height by up to 30mm (1.2-inches) and custom-tailored alloy wheels offered in various color combos and 20- or 22-inch diameters.
The Evoque is not only Range Rover’s newest and smallest model but also a uniquely designed crossover that heralds a new philosophy for the British brand.
Startech, a sub-brand of Mercedes-Benz specialist Brabus, has developed an on-road oriented tuning package for both the three- and five-door versions the Evoque, which will make its debut at this week's 2011 Dubai International Motor Show.
The package includes newly shaped front and rear bumpers, front grille, spoiler and air inlets that are said to have been fine-tuned in the wind tunnel to reduce lift on the front axle at high speeds.
The Infiniti FX50 S Limited Edition show car gets a set of bespoke 21-inch turbine-design light-alloy wheels in a grey finish, while the front grille, side air inlets in the front fenders and the roof bars are also painted grey.
The luxury SUV's cabin is upholstered in high-quality leather with contrasting light brown stitching while the carbon-fiber trim in a dark brown finish and the alcantara trim on the headliner and pillars round off the interior upgrades.
And yes, we too are wondering why Brabus / CRD even bothered to call this creation a concept study...
The 300C’s appearance is completed by the sport springs and rear shocks that lower the ride height by some 40 millimeters along with custom-tailored STARTECH Monostar IV wheels in diameters of 20 or 22 inches. The largest tire/wheel combination features the fully polished five-spoke wheels with tires in size 265/30 ZR 22. -Continued
Inside, the German tuner offers buyers a series of accessories including scuff plates with illuminated STARTECH logo, a high-quality completion set for the wood trim, leather door trim and armrests, a sport-steering-wheel, aluminum shifter and pedal, as well as chrome-plated aluminum door-lock pins.
For the 300C 3.0 CRD STARTECH offers the SD6 tuning kit that bumps power output of the 3.0-liter V6 common-rail turbodiesel engine from standard 218 hp to 262 hp and torque from 510 Nm to 580 Nm (376 to 428 lb-ft). The sprint from rest to 100 km/h (62 mph) is shortened from 7.6 (wagon: 7.9) seconds to 7.2 (Touring: 7.5) seconds. Top speed grows to 238 (wagon: 232) km/h (149 and 145 mph respectively).
Anyway, in case you missed out last time, Brabus owned Startech offers a bodykit along with 18 to 20-inch alloy wheels and interior accessories for the Compass. For the 2.0 CRD model, Startech upgrades the 2.0 diesel engine lifting power by 40Hp to 180Hp. Follow the jump to see the current press release along with high-res images or if you feel kinda nostalgic click here to see the previous release -take your pick! -Click “Read More…” below
Press Release: STARTECH Refines the Jeep Compass
More Diesel Power and Exclusive Accessories
180 hp (178 bhp) / 132 kW of rated power and a peak torque of 360 Nm (266 ft-lb) for the 2.0 CRD model, as well as a wide range of exclusive accessories: STARTECH offers an exclusive customization program for the Jeep Compass that features numerous innovative detail solutions and leaves nothing to be desired.
The STARTECH SD3 tuning kit for the Compass turbodiesel model can be installed by any authorized Chrysler-Dodge-Jeep dealer in less than 30 minutes. It unleashes the true power inherent in the two-liter diesel engine. The additional 40 hp (39 bhp) / 29.4 kW and the enormous torque that's already available between 1,750 and 2,500 rpm, are the result of an auxiliary control module that governs the engine electronics. The engine tuning can be further optimized with the STARTECH stainless-steel sport exhaust. The latter is integrated into the STARTECH individualization concept for this Jeep model based on a brand-new idea.
The two oval tailpipes left and right are seamlessly integrated into the STARTECH rear molding, which is part of the striking designer suit for the Compass. It is styled like an underride guard. The rear molding can also be installed without sport exhaust.
The replacement for the front apron is also shaped like a modern underride guard and lends the five-door a more aggressive expression. The front can be further refined with two stylized air dams below the turn signals. Their 'eyelashes' give the 4x4 a sharper profile. The STARTECH body conversion is rounded out by rocker panels shaped like running boards.
The STARTECH look is further dominated by custom-tailored tire/wheel combinations for the Compass, available with diameters of 19 and 20 inches, instead of the stock 18-inch wheels. The STARTECH Monostar IV five-spoke wheels are silver polished and fill out the space below the wheel arches nicely. They are mounted in size 8.5Jx19 all around with tires in size 255/40 R 19 or in size 9Jx20 in front and back with tires in size 245/35 R 20 all around.
STARTECH also offers progressive-rate springs that lower the ride height of the American SUV by some 30 millimeters. The lowered center of gravity gives the vehicle even sportier and safer handling characteristics.
STARTECH also adds exclusive and individual highlights in the cockpit. These include stainless-steel scuff plates with illuminated STARTECH logo and high-quality velour floor mats. Exclusive highlights in the Compass cockpit are added with the STARTECH Lifestyle interior upgrade package. It includes leather-covered door trim with embossed Compass logo and color-contrasted ornamental stitching that also adorns the trim piece for the dashboard. The interior is further upgraded with high-gloss silver-coated loudspeaker moldings that are designed to look like a compass.