Showing posts in the category of Super Bowl

VW Will Skip 2015 Super Bowl, As Will Lincoln and Jaguar


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The…automotive advertising force is weak with this one, and we're referring to the 2015 Super Bowl as Volkswagen will not air any ads during the game.

Jaguar Posts Mean-Spirited Tweet About Maserati’s Ghibli…


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Jaguar must really have some issues with itself as a brand, if its idea of funny, witty commercials revolves around poking its rivals with a stick. I mean, the Maserati Ghibli is a nice car, and I find it much more desirable than the XF, a car whose leather-wrapped steering wheel disintegrates after a few tens of thousands of miles and is not known to be built that much better than what we’ve come to expect from Italian cars…

First Official Trailer of Transformers: Age of Extinction Airs During Super Bowl


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Super Bowl is known for airing hotly-anticipated blockbuster films and last night, Hollywood offered us our first gander at the fourth installment of the Transformers movie franchise dubbed "Age of Extinction", with Mark Wahlberg taking over the lead role from Shia LaBeouf, joined by Jack Reynor and Nicola Peltz.

Your Guide to Super Bowl XLVIII's Automotive TV Spots [Updated]


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Update XI: Bruce Willis is Honda's spokesman for the brand's efforts in safety

Update X: Chrysler plays the 'made in/by Detroit' card again with an ad for the new 200 sedan that features American singer/songwriter Bob Dylan who tells us, "let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone, we will build your car"

Update IX: Jeep Brand’s 60-second spot named “Restlessness”The sixty-second “Restlessness” focuses on the all-new 2014 Cherokee a

Update VIII: Chevrolet's second spot dubbed "Life" reminds us of World Cancer Day and asks social media users to support American Cancer Society’s Road to Recovery program

Update VII: Need for Speed aired a new movie trailer during Super Bowl, while also releasing a second clip online

Update VI: Maserati showed its first-ever Super Bowl commercial with a 90-second spot for the all-new Ghibli titled “Strike”

Audi Advises Against Compromises with Doberhuahua Super Bowl Ad


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Audi’s commercial for this year’s Super Bowl is more scary than funny. Titled “Doberhuahua”, it wants to show people how things can go terribly wrong when people compromise. In this case, the compromise is a crossbreed of a Doberman Pinscher and a Chihuahua, as husband and wife can’t decide over the two established breeds.

SuperBowl Ads? Audi Tells BMW, Lexus and Merc Buyers that New A3 Sedan is the Shameless Choice


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Audi has set in motion a rather antagonistic campaign for the U.S. launch of its all-new 2015 A3 sedan that will begin arriving in dealer lots early next year with prices starting from $29,900 for the base 170hp 1.8-liter model.

The new spots aim against rivaling brands BMW, Lexus and Mercedes-Benz, declaring that the 2015 Audi A3 is the car of choice for buyers who are looking for a compact executive sedan that won't bring forth feelings of shame and remorse – if that makes sense.

Jaguar Filming First-Ever Super Bowl Commercial for the New F-Type Coupe


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Jaguar will advertise its new F-Type Coupe during the second half of the Super Bowl XLVIII on February 2, 2014. The new brand and product advertising campaign will be called “British Villains” and will include the Jaguar's first television commercial produced for running in the broadcast of the biggest sports event in America.

Fast & Furious 6 Trailer has Plenty of Cars, Girls and Crashes [Update: Extended Version]


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The first official trailer of Hollywood's upcoming Fast & Furious 6 movie was released during Sunday night's Super Bowl XVLII and it has all the necessary elements for a blockbuster film: tough guys, sexy girls, tuned and exotic cars, lots of mayhem and…forgettable dialogues.

In the sixth installment of the Fast & Furious franchise, the gang of slick drivers reunites, this time to help the U.S. government take down a new villain named Owen Shaw played by Luke Evans.

Super Bowl XLVII MVP Joe Flacco Receives the Keys to a 2014 Corvette Stingray


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After winning Super Bowl XLVII and scooping the MVP trophy for leading the Baltimore Ravens’ to a 34-31 win over the San Francisco 49ers on Sunday night, quarterback Joe Flacco was also awarded the keys to a 2014 Chevrolet Corvette Stingray, worth somewhere between $50,000 and $60,000 (GM has not announced pricing yet).

Fast & Furious 6 Trailer to Air During Super Bowl XLVII


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It’s almost time for yet another installment of the Fast and Furious franchise to hit the silver screen. The sixth film of the series is scheduled for a cinematic release on May 24, 2013, but its creators will give us the opportunity to see the first official trailer during Super Bowl XLVII on Sunday, February 3.

Fast & Furious 6 will join several other movie trailers that will air during the big game including "Iron Man 3", "Star Trek Into Darkness", "The Lone Ranger", "Oz: The Great And Powerful" and "World War Z".

The Latest Super Bowl Ads from Audi, Hyundai, Kia, Mercedes, Subaru, Toyota and VW


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During the time we were offline, a number of carmakers released a whole new string of ads that will run prior to kickoff and during this Sunday's Super Bowl game between the San Francisco 49ers and Baltimore Ravens in New Orleans.

There's a little something for everyone, from Mercedes-Benz's new CLA spot with Kate Upton and Kia's Space Babies, to the re-appearance of Big Bang star Kaley Cuoco in Toyota's 2014 RAV4 spot and Subaru's dog friendly commercial for the 2014 Forester crossover.

VW Believes its New Super Bowl Ad will Make You Happy, What Do You Think?


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If you're looking for a Volkswagen car hidden somewhere in the German brand's new Super Bowl XLVII television spot dubbed "Sunny Side", sorry to say, you won't find one.

Instead, what we see in the online teaser video that was released by VW on Thursday is many, many happy people, some of whom you may recognize as they're protagonists of a number of viral internet clips.

Toyota Wants to Make a Big Bang at the Super Bowl with New TV Ad Starring Kaley Cuoco


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The Big Bang Theory star Kaley Cuoco is the face of Toyota's new commercial named "I Wish" for Super Bowl XLVII.

Today, Toyota released a 36-second long teaser of the ad in advance of its television premiere during the big game scheduled to be played at the Mercedes-Benz Superdome in New Orleans, Louisiana, on February 3, 2013.

After Ditching FaceBook Ads, GM Drops Out from 2013 Super Bowl as Well


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With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013.

"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.

Acura Says it's Sorry for Seeking "Not too Dark" African American Actor in Super Bowl Ad


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While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.

The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".

The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.

Acura's Casting Call for the NSX Superbowl Ad Asked for a "Not too Dark" African American


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Most of you will recall Acura's commercial for the NSX concept from this year's Super Bowl starring Jerry Seinfeld and Jay Leno, but few will probably remember the car salesperson that appeared in the beginning of the clip.

Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.

And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.

And the Most Viewed Commercial during Super Bowl XLVI was….


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To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war.

According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.

The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.

Toyota's "Connections" Super Bowl Ad will Take you from Zero to Snooze in 61 Seconds


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Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it will run during the big game.

Provided you haven't already fallen asleep from the soft voiceover heard in the background, the only vaguely interesting part of the commercial is the appearance of a jacked up older generation Camry riding on massive alloy wheels at around 40 seconds into the clip.

Now that you've been warned, feel free to hop over the break to watch Toyota's second Super Bowl XLVI spot.

BMW gets Playful with Six New Ads, Two of Which will Air during the Super Bowl


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While BMW wants to keep its signature motto "Ultimate Driving Machine" alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.

Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.

The 15 and 30 second ads were created by 'Kirschenbaum, Bond, Senecal + Partners', and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.

Did Hyundai Omit 40mpg Claim on Elantra Super Bowl ad Because of Consumer Watchdog?


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It happens to every new car buyer: you look at the car’s specs and among other things; you take notice of its official fuel economy numbers. Then you may discover that in real-world conditions, the mileage you eke out of a single tank is nowhere near the quoted figure.

The discrepancy is sometimes so big that you are either driving like a maniac (which in some cases may be true), or there’s something’s fishy with the official mileage estimates. Are consumers tricked by carmakers as far as fuel consumption is concerned, as some claim?

Consumer Watchdog (CW), a non-profit organization that advocates taxpayer and consumer interests, believes so and is making a fuss about it. The organization has urged the EPA to perform tests itself and has even threatened to employ “guerilla” tactics if its demands are not satisfied.

The latest issue was about Hyundai’s Super Bowl commercial for the 2012 Elantra that appeared on YouTube.