Volkswagen Golf GTI “Speedy Gonzales” Commercials

Arriba!

Volkswagen is calling for the help of Speedy Gonzales in attracting Hispanic customers for its new Golf GTI V commercials

Volkswagen rolled out three new GTI commercials this week starring the Looney Tunes superhero mouse, Speedy Gonzalez. The commercials are part of an ongoing effort by the German automaker to win the growing Hispanic market in North

CreativeOndemanD, Volkswagen’s Hispanic agency has created the commercials for the new Golf GTI which feature Warner Brothers’ Speedy Gonzales.

The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.

The three commercials use vintage Warner Bros. footage and will show Speedy in a series of adventures: he taunts cats and helps his friends get cheese. True to his cartoon background, he even gets run over by a GTI.

“We knew the Hispanic consumer didn’t have a history, with the car”, said Daniel Marrero, partner and creative director for CreativeOndemanD, Coral Gables, Fla

“We had the challenge having to communicate that this was a smart, agile, fast car in the quickest way possible. Speedy Gonzales was a good fit for the campaign because, in part, he’s kind of an icon for Hispanics,” Marrero said. “He’s always outwitting his enemies”.

Volkswagen to Remove “abusive” billboards

Volkswagen said it will remove billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics. The ad for the new GTI 2006 had a photo of the sports car accompanied by the words “Turbo-Cojones.” Cojones, which means… testicles in Spanish, has become a casually used term for boldness or guts in English but has never lost its more vulgar connotations in its native language.

, , , , , , ,

VW GOLF GTI SPEEDY GONZALES – CATS

VW GOLF GTI SPEEDY GONZALES – REPLAY

VW GOLF GTI SPEEDY GONZALES – SPEEDBUMP

Wiesmann Confirms BMW M’s Twin-Turbo V8 For New “Project Gecko”

The new Wiesmann sports car will ride on an all-new lightweight platform powered by the BMW M5’s engine.

Skoda Kamiq Launches In Great Britain With A £17,700 Price Tag

Skoda is launching the new Kamiq in the United Kingdom, with first deliveries to start in November.

Tesla Model S Prototype Allegedly Demolishes Porsche Taycan’s ‘Ring Lap Record

The fastest lap timed manually by a witness was 7m23s, making the Model S prototype 20 seconds quicker than the Taycan.

Ford Could Build More Than One MEB-Based EV In Europe

Ford is interested in building multiple electric vehicles based on the VW Group’s electric vehicle platform.

Audi’s Deadline For Removing All Illegal Diesel Software Is This Month

Audi will face penalties if it fails to remove illegal software from diesel cars by September 26.

2020 DS 8 Flagship Starts Testing In Europe Ahead Of Launch Next Year

The EMP2-based DS 8 will be built in China and will first launch there before possibly arriving in Europe.

BMW Wants To Kill Off i3 EV Hatch In Favor Of Other Models

BMW’s focus going forward will reportedly be on PHEV derivatives of current models as well as all-electric new models.

Honda Wants To Sell At Least 10,000 e EVs Annually In Europe

A successful Honda e will allow the carmaker to achieve the EU’s fleet average of 95 g/km CO2 and avoid paying costly fines over emission targets.

2021 VW ID.4 Compact Electric Crossover Spotted Testing Alongside ID.3 Hatch

The ID.4 will go on sale in the United States next spring, with deliveries scheduled to commence in late 2020.

GM And UAW Resume Negotiations As Workers Continue Their Strike

The strike could cost the company $50 million daily in lost production alone, according to analysts’ estimates.