That’s about 47.600 EUR or 32.900 GBP, meaning that this guy paid a 63% premium over the retail price of a fully loaded Toyota Prius in the UK which costs 20.082 GBP (40.164 USD or 29.400 EUR)! So, you’re wondering what the heck this Brit did to get the price up so high. Well, for starters, Jemca Toyota in north London prepared the one-off Prius, recruiting specialist suppliers and trimmers to meet his specific requirements. Jemca Toyota resprayed the car in Brechin Slate, a metallic finish that is usually reserved for Lexus models while the interior was reupholstered in hand-stitched leather and a set of polished steel Fox RS3 rims took their place on the cars tires.

And yes, we had the same dorky expression on our face like you’re having right now; a paintjob, a leatherjob and a set of alloys for 25.000 USD? Oh, boy was he ripped off… -More high-res pics after the jump

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