Not exactly the ‘Vorsprung durch Technik’ themed ad we were expecting from Audi. Dubbed “Rhythm of lines”, the artistic and rather pansy for our taste, commercial begins with a swiveling line moving along the screen forming various shapes before joining a bunch of bright coloured swirling lines, “dancing” to the rhythms of classical music. In the end, the lines form the shape of Audi’s new A5 Coupe.
The new ad is the brainchild of advertising agency Bartle Bogle Hegarty (BBH) who won a $9.8m – €7.3m contract from Audi. Apart from the TV commercial, BBH’s campaign will also include press, outdoor and online (via a microsite) activity, all of which are expected to be unveiled this June.