Audi A5 “Rhythm Of Lines” TV Ad

Not exactly the ‘Vorsprung durch Technik’ themed ad we were expecting from Audi. Dubbed “Rhythm of lines”, the artistic and rather pansy for our taste, commercial begins with a swiveling line moving along the screen forming various shapes before joining a bunch of bright coloured swirling lines, “dancing” to the rhythms of classical music. In the end, the lines form the shape of Audi’s new A5 Coupe.

The new ad is the brainchild of advertising agency Bartle Bogle Hegarty (BBH) who won a $9.8m – €7.3m contract from Audi. Apart from the TV commercial, BBH’s campaign will also include press, outdoor and online (via a microsite) activity, all of which are expected to be unveiled this June.

Purple Carbon Fiber Koenigsegg Regera Is Truly A Sight To Behold

The Regera is powered by a twin-turbo 5.0-liter V8 engine and three electric motors for a total output of 1,500 HP.

Toyota Says Its Cars Aren’t In Need For Speed Heat Because Game Promotes “Illegal Street Racing”

Gamers can enjoy Toyota’s various models on Gran Turismo Sport however.

Hyundai 45 EV Concept Teased Ahead Of Frankfurt

The concept previews Hyundai’s future styling language for electric vehicles.

2020 Toyota Supra Pumped Up To 528 WHP, Tuner Claims It Has Lots More To Give

DME strapped the tuned Supra to the dyno and suggested that even more impressive upgrades will come.

Opel Teases A Mysterious New Model For Frankfurt

The model appears to be a concept in the same vein as the GT and GT X.

Waymo Taking Its Autonomous Prototypes To Florida For Hurricane Season Testing

Waymo says heavy rain represents a unique challenge to developing sensors for its autonomous driving systems .

The Most Satisfying Automotive Brand In America Is Lexus

Lexus narrowly beat out Mercedes to take the top spot in ACSI’s study.

Police Looking For Driver Who Drove With Naked Woman On Back Of Ferrari

The driver could be facing a fine of $556.

Bentley Bentayga Going Under The Knife, Facelifted Model Should Echo The New Flying Spur

Besides the updated styling, the crossover could have an upgraded 6.0-liter W12 engine with 626 hp.

California Investigating If Care By Volvo Subscription Breaches Franchise Laws

The California New Car Dealers Association says the program also violates consumer protection legislation.