This witty commercial is the work of ad agency Publicis Helsinki and their client, the Ministry of Transport and Communications of Finland. In the TV commercial humans and dummies have swapped places in order to show that even a dummy is aware that the use of seatbelts significantly reduce your chances of being seriously injured or knock on wood, dying in case of an accident. It’s not a matter of being a law abiding citizen, it’s a matter of living or dying. Simple as that.
Technorati: Safety, Accidents, Videos, Finland, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007