Ladies and Gents, grab your pennies because Chevrolet Europe has launched its first SUV (Captiva) in the UK market. To make the debut more interesting, Chevy slapped a film of latex on a Captiva, laid it on a bed of pennies in London’s Covent Garden and told people to scratch away. The Scratch Car-d event was a scratch and reveal game where people would scratch a portion on the car with one revealing a symbol to win the vehicle.
Chevrolet UK’s Les Turton stated, “You’ve been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first and it could take 14 hours of scratching”. Personally, we’re anxiously awaiting the Scratch-n-Sniff car. Someone should seriously consider that idea. -More pictures after the jump
Posted by Dani
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