Pontiac has begun its promotion of the Solstice GXP roadster that will appear in the new Transformers movie that’s due out July 4th. The promotion is also holding a campaign through Maxim, a magazine geared towards men. By visiting the Maxim website, visitors can enter contests whose prizes include a Solstice GXP and a chance to accompany Transformers star Megan Fox to the movie’s premier.
Other “transformations” that we’ll see in the movie include the likes of Chevrolet, GMC and Hummer vehicles. Pontiac used similar technology in a campaign tied to this year’s NCAA men’s basketball championship which generated a viewer click-through rate 10 times higher than other Pontiac online promotions. In this high tech digital age, we’re excited to check this remake flick from back in the day. –Click “Read More…” below and check out the Solstice – Transformer wallpapers