It was bound to happen; Chrysler Group issued a statement requesting the removal of a Dodge ad designed for the Netherlands that featured a dog getting electrocuted and burned by the Nitro because it was about to take a leak on a tire.
Chrysler Group’s spokesman Jason Vines stated, “Chrysler Group was dismayed to discover today that an advertisement created by an ad agency supporting our Netherlands Market Performance Center goes far beyond the bounds of what the company considers appropriate. The advertisement for the new Dodge Nitro, recently introduced into the market, which includes fictional yet inappropriate treatment of an animal is in extremely bad taste”
“Although European commercials –especially “viral” ads like this one – are often edgier, this one went over the edge. Chrysler Group is investigating the origins of this commercial. We have requested the viral ad be pulled from YouTube.com”, Vines added.