McLaren Mercedes Ad: Fernando Alonso vs Lewis Hamilton

Under the rhythm’s of the song “Anything you can do, I can do better”, British McLaren Mercedes Formula One drivers Lewis Hamilton and Fernando Alonso of Spain childishly try to out do each other in McLaren Mercedes’ lightsome 60-second commercial which airs this Saturday (July 28) in Germany, Spain, and the UK. The two F1 drivers engage in a “fierce” daily competition starting off from the pits and continuing until they reach the sauna of their hotel were they meet Mika Häkkinen. Follow the jump to see the video which also includes scenes from the making of the commercial. -Click “Read More…” below to see the video along with the press release

Via: Autoblog.it , Source: Mercedes-Benz

Alonso, Hamilton, and Häkkinen: Every second is full of passion at Mercedes-Benz

  • Formula 1 drivers star in new TV commercial
  • Mercedes-Benz shows that passion is programmed into the brand’s genes
  • TV commercial will be aired next weekend to coincide with Formula 1 races

Stuttgart – In the new Mercedes-Benz TV commercial, Fernando Alonso and Lewis Hamilton reveal that they’ve got racing in their blood. In a series of amusing scenes, it becomes clear that they see themselves as friendly rivals not only on the race track but also at a hotel reception desk, at a gym, and in a sauna. In the 60-second commercial, which will be aired starting next Saturday on the most popular public and private TV channels in Germany, Spain, and the UK, Mercedes-Benz demonstrates that the fascination of auto racing is based not only on fighting spirit but also a large dose of playfulness and fun.

“Fernando Alonso and Lewis Hamilton have a passion for auto racing,” says Norbert Haug, head of Mercedes-Benz Motor Sports. “Both of them are ambitious, focused, and competitive. They cultivate a healthy sense of rivalry and appreciate and respect each other very much. Of course this is obvious on the race track, and it was evident while we were shooting the new TV commercial, too. In spite of the time pressure and their lack of familiarity with the TV medium, they really enjoyed the shoot. Mika Häkkinen, who has won the Formula 1 championship twice, has been in commercials before, and he’s as cool and appealing as ever this time around.”

A sneak preview of the TV commercial will be available starting Friday, July 20, on Mercedes-Benz Internet TV at www.mercedes-benz.tv. The commercial will be aired here in its full length, and of course it can be replayed at any time via video on demand.

“The idea for this commercial originated in our brand philosophy,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars. “After all, motor sports are deeply rooted in the history of Mercedes-Benz, and today they’re still an essential element of our brand’s fascination. Motor sports embody the passion that characterizes Mercedes-Benz.”

Taking a tongue-in-cheek approach, the TV commercial shows the two Mercedes-Benz Formula 1 drivers engaging in ‘fierce daily competition’. In the spot, the current Formula 1 front-runner, Lewis Hamilton, wins a race just seconds ahead of the current second-place driver, Fernando Alonso. He celebrates his triumph while he’s still sitting in the cockpit, with a broad grin and a wave of his hand. But only a short time later, as the two racers are driving back to their hotel in a Mercedes-Benz C 63 AMG and a CLK 63 AMG Black Series, Hamilton is momentarily distracted by an attractive woman who happens to be passing by. Alonso quickly takes advantage of the situation and leaves his surprised colleague behind at a traffic light. The game continues when they arrive at the hotel reception desk, on the way to and from their hotel rooms, in the gym, and in the sauna. In all of these arenas, neither of the two is prepared to give way. Despite the blistering heat and their exhaustion in the sauna, each of them wants to be the winner. In the end, the driver who steals the show is the experienced professional Mika Häkkinen, who comes from Finland and therefore knows everything there is to know about saunas. But these outstanding sportsmen would not be the champions they are if they didn’t know how to “lose” with a smile once in a while – even if it’s only at a sauna.

Genesis G70, BMW 7-Series And Others Awarded For Their Infotainment Systems

Kia and Hyundai took top honors in four out of a possible eight vehicle segments.

B&B-Tuned VW Beetle Convertible Has 380 PS, Hits 62 MPH In 5.2 Sec

It will cost you almost €10,000 to get B&B’s Stage 4 kit for the Beetle Cabrio 2.0 TSI.

Fiat Chrysler Planning To Test Vehicle-To-Grid Technology In Italy

FCA is joining forces with Terna for an innovative technology laboratory able to trial various electric mobility services.

France-Only Dacia Duster Black Collector Edition Goes On Sale Exclusively Online

The Duster Black Collector will be built in a limited run of 500 units solely for the French market and is priced at €19,490.

Toyota Boss Suggests Lexus Could Take To The Skies, Start Making Jets

Akio Toyoda has suggested Lexus could join Honda in the world of exclusive jets.

Skoda Karoq Production Hits The 250,000-Mark In Just 2 Years

Finished in black and powered by the 1.0 TSI engine, the milestone car was manufactured at Skoda’s Mlada Boleslav plant.

VW And Porsche Recalling 227,000 Cars Over Seatbelt And Airbag Issues

VW and Porsche have airbags and seatbelt pre-tensioners that may triggered incorrectly.

Tesla Says Model S Plaid Could Record 7:05 Nurburgring Lap Next Month

Tesla isn’t satisfied with the Model S Plaid prototype’s 7:20 ‘Ring time and thinks it can shave of a whole 15 seconds.

Robert Kubica Leaves Williams F1 After Just One Season

The Pole officially announced his departure from the British team, and most probably Formula 1, after struggling with performance.

Nanny No More: Simple Hack Lets You Do Donuts In A Tesla Model S

A bug in Tesla’s sofware lets owners disable stability control and regenerative braking, but without the electronic safety net, they’re out there on their own.