Other dealerships offer you a set of floor mats when you buy a car; others throw in a couple of accessories to sweeten up the deal, but not Parkstone Motor Company in Leigh-on-Sea, UK. The Essex Seat dealer is offering… a free trial lesson in a Robinson R44 helicopter lesson to customers purchasing anything from an Ibiza through to a range-topping Leon Cupra between now and the end of December! And those who don’t feel like taking the controls can opt for an hour long flight over London instead. -Continued after the jump

The promotion – believed to be the first of its kind in the UK – was the brainchild of Parkstone Sales Manager, Robin Hutchins, who is very pleased with its early success. He said: ‘We’ve been trading for 37 years and are the longest established SEAT dealer in the UK, so we’ve run dozens of promotions down the years – but this one has really taken off!

‘Flying a helicopter is something lots of people dream about doing but, for one reason or another, many of them never get round to it. For that reason, many of our customers have been really excited by this special offer.’