Earlier today we gave you the first official pictures and details on the new V6-powered Challenger SE and the V8-powered Challenger R/T models that where unveiled at the NY Show today. During the presentation that followed, Chrysler LLC Vice Chairman and President, Jim Press revealed that the prices for Dodge’s retro-penned muscle car will start in the low $20,000’s.

“If you’re looking for a car priced in the low-20s that is both cool and affordable, our new Dodge Challenger SE is it,” Press said. “The new Dodge Challenger SE has many cool features such as the MyGIG infotainment system with available navigation, a built-in iPod interface, an available 276 watt Boston Acoustics sound system and UConnect with Bluetooth capability and voice recognition in English, French or Spanish,” Press continued.

“And the SE has a 250 horsepower, 3.5L V-6 , leaving the competitor’s base 210 horsepower in the dust. But the best news is outstanding mileage. Our highway target of 25 MPG makes the Challenger SE an economy car as well. So I gotta ask, why would anyone in the market for a car in the low-20s settle for anything else, when they could have all this,” he said. –More live pics from the NY Show after the jump