About five years after the current-generation A3 entered the market in 2003, and Audi announced that the 1,000,000th model rolled off the production line at its factory in Ingolstadt. The anniversary car is a Brilliant Red, 140 hp 2.0 TDI Audi A3 Sportback intended for a customer in Franconia, Germany.

Since the market launch of the first-generation A3 in 1996, more than 1.9 million units of Audi’s premium model have been manufactured and delivered to customers. The second generation A3 model has been in production since June 2003, with the five-door A3 Sportback being added in 2004 and the A3 Cabriolet in 2008.