Fiat is planning to cash in the new 500’s success in everyway it can think of. Take the Italian company’s newest pan-European advertising campaign called “Every Fiat is 500% Fiat” for example. The TV advert that was created by the Turin office of Leo Burnett Italia Group attempts to underline the way every Fiat car incorporates all the values that have contributed to the (sales) success of the new 500.
Filmed on a Moroccan salt lake on the border with Algeria, the video clip opens with a few Fiat models on a drive through a sun-baked desert. As the video progresses, the number of cars increases until they form a gigantic outline of a Fiat 500. –See the video after the jump