Here’s yet another design proposal from an independent artist who wishes to capture our imagination. The BMW 3-Series Sport Sedan Concept is the work of Benedetto Bordone who graduated from Coventry University in 2005 and is currently a freelance Designer/Illustrator. The artist’s previous working experiences include BeeStudio Torino, Centro Stile Alfa Romeo and Honda Advanced Design.
With this proposal, Bordone wanted to explore a possible future design language for the Bavarian brand, and in particular for its core model, the ultra successful 3-Series sedan. “The car’s surfaces are inspired by the torso of an athlete, to give an impression of lean muscle. The detailing of the grilles communicates precision and attention to details,” said Berdone. Our opinion? Overall, the design is a bit too complicated for our taste and we think that the front-end styling needs to be reworked from the beginning. -Continued