The car that was supposed to offer BMW a worthy rival to the Mercedes-Benz CLS, Porsche Panamera and Maserati Quattroporte sports sedans, the production version of last year’s CS Concept has fallen victim to the economic downturn and will not be produced after all. The announcement was made during a conference call on the Bavarian automaker’s third quarter report. “The sharper focus on profitability will result, amongst other things, in product decisions being revisited. As a result, the BMW Group will no longer produce a series version of the Concept CS since this vehicle does not meet the internal requirements for rates of return,” said BMW in a statement.
Fortunately, other future products of the BMW Group will not be affected by the firm’s cost cutting strategy. This means that the launch of the production versions of the BMW Concept X1 SUV, BMW Concept 7 Series Active Hybrid, BMW X6 Active Hybrid and the MINI Crossover Concept will proceed ahead as planned.