Land Rover Cancels G4 Challenge Programme

As the global economic recession deepens, automakers around the world are either canceling or pulling out from all sorts of competitions. Land Rover said today that it will cancel the Land Rover G4 Challenge programme in order to focus more on product launches in 2009. The G4 Challenge that started in 2003 as the spiritual successor to the Camel Trophy, was recognized as the one of the world’s top off-road driving and adventure events. It was held every two years with national selection events taking place in 18 countries around the globe.

Land Rover G4 Challenge “Given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritizing our budgets on new product launches,” said Phil Popham, Managing Director Land Rover.

“We are disappointed for the competitors who have shown so much commitment and put tremendous effort into succeeding as representatives of their nation. We have and will continue to take swift and decisive actions for the benefit of the business; unfortunately that means the Land Rover G4 Challenge has to come to an early close,” he added.

Land Rover G4 Challenge

UAW Strike Already Causing Ripple Effects As GM Forced To End Truck Production In Canada

A lack of part shipments could also force dealers to rely on deliveries from aftermarket companies such as PepBoys .

Ford Performance Launches New Off-Road Suspension Kits For Ranger, F-150

The suspension has been developed and tuned to improve the off-road characteristics of the two trucks and costs $1,495 before installation .

Hertz And Hendrick Motorsports Team Up To Offer A Camaro With Up To 750 HP

Customers will also be able to rent a less extreme Camaro SS with 480 hp.

Land Rover Defender Inspired INEOS Grenadier Pushed Back To 2021, Will Be Built In New UK Plant

The upcoming SUV was inspired by the previous-generation Land Rover Defender.

2021 Jaguar XF Sportbrake Facelift Spied, Should Debut Late Next Year

The updated XF is slated to feature new engines as well as revised styling inside and out.

Musk Confident New Tesla Roadster Will Set Production Car Record At The ‘Ring

The new Roadster will pack a 200 kWh battery and three electric motors and will do the 0-60 mph sprint in just 1.9 seconds!.

Should You Want A 2019 Jeep Compass In Your Life? (Spoiler Alert: No)

Despite looking good, the Compass has some glaring faults, such as an underpowered engine and sluggish auto gearbox.

New Kia Seltos SUV Filmed In The U.S. But Local Launch Remains Uncertain

Kia will sell the Seltos in overseas markets with two different petrol engines and one diesel.

33k Mile Honda Accord Wagon Is A Time Capsule From The 1990s

Powering the 1991 Honda Accord Wagon in question is a 2.2-liter four-cylinder.

Chevrolet Axes Malibu Hybrid For 2020 Due To Slow Sales

Chevrolet’s mid-size sedan is left with just two engine options for the 2020MY.