During its annual Retailer Breakfast Meeting at the National Automobile Dealers Association (NADA) convention in New Orleans this past weekend, Land Rover announced that it reached a historic milestone with the sale of its 500,000th vehicle in the United States. The landmark model, a Range Rover Sport, was sold by Land Rover Cerritos, a retailer in Southern California. The British firm began retailing vehicles in North America on March 16, 1987 when it imported the Range Rover in the States. The company’s first major milestones in the U.S. were achieved in September 1997 and December 2002 with the sale of its 100,000th and 250,000th vehicles.
“Reaching this milestone demonstrates the strength of the Land Rover brand and is a result of a dedicated and passionate retailer network,” said Chris Marchand, Executive Vice President, Marketing and Sales, Land Rover North America. “The Land Rover model line-up has undergone a complete revitalization and reaching this achievement shows the growth we have experienced over the past four years. It took us ten years to sell the first 100,000 vehicles and we have sold the last 100,000 since July of 2006.”