So what if the entire auto industry is undergoing one of worst recessions in modern times; Rolls Royce not only managed to stay afloat but the BMW Group owned luxury carmaker saw its sales increase by 20 percent in 2008. Last year, the British firm retailed 1212 cars compared to 1010 the previous year, thus marking the fifth consecutive annual sales increase since the company was re-launched by BMW in 2003.
“This is a tremendous result and particularly gratifying considering the challenging economic environment manufacturers faced in the second half of 2008,” said Tom Purves, Chief Executive Officer. “Once again much of this success lies with the highly skilled and dedicated workforce that we have at Goodwood.”
As one would expect, North America remained the brand’s biggest single market in 2008, accounting for 38 per cent of sales. In other markets, Rolls Royce saw its sales grow by 95 percent in Northern Europe and 48 percent the Middle East while the Asia Pacific region saw continued sales growth in markets such as Australia, China, India and Singapore. The firm’s top 5 worldwide dealers in alphabetical order where Abu Dhabi, Beijing, Beverly Hills, Dubai and London.
Largest markets in the world for Rolls-Royce in 2008:
- United Arab Emirates
Rolls-Royce regions by sales in 2008:
- Europe and South Africa
- Middle East