Despite the fact that the all-new 2010 Mazda3 comes with many new features, the Japanese firm has kept prices at the same levels with the outgoing model. The entry-level Mazda3 Sedan with a 148-horsepower 2.0-liter engine mated to a manual transmission, starts at $15,045 or a mere $355 more than its predecessor. The 2.0-liter Mazda3 i Touring Sedan with automatic transmission, which is expected to remain the most popular model in the range, will be priced at $18,350 and includes standard features such as Dynamic Stability Control (DSC), Traction Control (TCS) and Bluetooth wireless mobile phone and audio capability and hands-free operation.

Starting at $19,540 for the 4-door and $20,030 for the Mazda3 5-door, the 167HP 2.5-liter Mazda3 S Sport with automatic transmission adds 17-inch alloy wheels and a Multi-Information Display (MID) with 4.1-inch monochromatic screen that conveys MP3 and i-Pod program information, trip data including fuel economy, plus various maintenance and alert messages.

For those that are not satisfied by the standard equipment, the S models are offered with a Technology package that costs $1,195 and includes keyless entry, push-button start, a compact full-color navigation system, Sirius satellite radio with six months of free service and a perimeter alarm.

Buyers can also opt for the ‘Audio Package that includes a Moonroof and a BOSE audio system with a six CD changer for $1,395.