Ever wondered what a piano designed by Audi would look like? Probably not but we’re pretty sure that you’re curious enough to see how the Audi Design Studio team in Munich managed to blend in styling traits from its automobile division to an entirely different product. We’re no design specialists but we reckon that the curvalicious outer skin and aluminum details of the Bosendorfer Grand Piano leave no doubts even to an untrained eye that this product is the result of the work of Audi’s design team.
“You can imagine the respect with which we approached the challenge of redesigning a musical instrument” said Wolfgang Egger, Head of Audi Group Design. “The limitations we faced were necessary as a means of stimulating our creativity. We were obliged to study the instrument in depth, and develop an all-embracing concept from the very start. The project was a useful source of experience for our young designers, and will benefit them later when they work on car design.”
The Audi Design grand piano will have its world debut at a major ceremony held on July 16, 2009 in the Audi Forum Ingolstadt to celebrate the German automaker’s centenary.
Unlike most design projects of the sort, Bosendorfer’s Audi Design Grand Piano will actually go on sale from July 16 onwards at a price of approximately €100,000 or close to $140,000 at today’s exchange rates.