In an attempt to “Lancia-Ypsilon-ize” (…) the MiTo hatch and make it more desirable to female buyers, Alfa Romeo’s UK arm joined forces with TV’s fashion persona (or so the company claims) Louise Roe, to challenge two promising young fashion designers to create a line of women’s jeans, and at the same time, raise money for charity. The result of the work of London-based designers Bjork and McElligott is a one-off series of limited edition skinny-fit jeans.
In the extremely rare case that some of you (hopefully, only female readers) are actually interested in the designer jeans that feature Alfa Romeo red stitching and badges embroidered on the rear pockets, you can order them through mitojeans.co.uk. Prices are set at £75 a pair.
If it makes you feel better, the proceeds are expected to raise funds for the girls in the pics Jeans for Genes, a charity that helps children and families affected by genetic disorders.