Volkswagen has announced that R has become official. In the vein of Audi’s quattro GmbH (and AMG, M, SVT, SRT, Nismo. etc.), R GmbH – located near Wolfsburg in Warmenau – will be VW’s official in-house tuner, allowing for performance and “individualised” vehicles, along with the “emotionalisation and growth” of the peoples’ car.

According to the German automaker, the ‘R’ division currently employs a staff of more than 350 people.

Bundled together nicely under R will be the R vehicles (currently limited to the Golf R and Scirocco R), development of R Line accessories, and a Volkswagen Exclusive unit that will help customers customize their VDubs to levels once thought only accessible to VW’s yuppie brother Audi.

Have a look at some of the ‘R’ and ‘R Line’ vehicles in the gallery below.

– By Phil Alex