In order to connect with “a whole new generation of buyers”, Ford has teamed up with DUB magazine and Roush to release a special “DUB” edition Mustang.

Based on the 305-horse 3.7 liter V6 model, the DUB package supplies the V6 Stang (coupe, convertible, or glass-roof coupe) with 20-inch TIS rims wrapped in Pirellis, a Roush appearance package, special striping, and the DUB logo embroidered on the headrests.

In an attempt to help the DUB stand out, the appearance package uses Roush’s front fascia and splitter, a windshield banner, and rear quarter-window louvers.

In regards to performance: it gets slightly sportier thanks to lowering springs (also from Roush) and a 3.31 axle ratio.

Myles Kovacs, president / co-founder of DUB magazine, said, “Working with Ford and Roush is an honor and has been a dream come true for DUB. The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”

Available colors for the DUB Mustang are Black, Ingot Silver, Grabber Blue, and Race Red; the interior color is limited to black.

So, how do we feel about yet another special edition Mustang? Pointless or cool?

By Phil Alex