When you’re in the business of selling premium champagnes to the rich and famous, you can’t go promoting your goods in a Bedford van. With this in mind, Krug Champagne, one of the one of the crown jewels in the LVMH (Moët Hennessy – Louis Vuitton) wine division, ordered this bizarre Rolls Royce “bread van” for commercial purposes back in 1984.
The car was eventually sold by the company but has now returned to the House of Krug in Reims, the Champagne-Ardenne region of France, as a museum piece.
The Rolls Royce is a 1979 Silver Shadow II Sedan converted into a three-door commercial van with front seats for driver and one passenger and an open rear compartment fitted with two refrigerators. The vehicle bears the Krug crest and logos while it also gets a special cork key ring.