Francisco Costa from Calvin Klein, Diane von Furstenberg and Kenneth Cole will create three special Minis to raffle off at this year’s edition of “Life Ball”, the biggest HIV/AIDS charity event in Europe that will take place in Vienna on 17th July 2010.
On behalf of Calvin Klein, US fashion house’s creative director Francisco Costa will be designing the new Mini Countryman crossover. US fashion designer with Belgian roots Diane von Furstenberg, will artistically enhance the MINI Hatch, while New York’s Kenneth Cole apply his style on a Mini Convertible.
This year marks the BMW Group owned automaker’s tenth consecutive involvement in the charity event. Previous Life Ball Mini specials have been designed by Missoni (2003), Ferré (2004), Versace (2005), Diesel (2006), Mario Testino (2007), Agent Provocateur (2008) and, last year, The Blonds for Katy Perry.
According to Mini, proceeds from the sale of the special edition models over the years total around €500,000 or about US$620,000.
