New Fiat 500 Prima Edizione: Special Edition Version for U.S. Market

We assume you already know that Fiat is planning to kick off sales of the retro-styled 500 mini in North America at the end of 2010, so let us share the latest news. Fans of the Italian brand here in the States will be treated with the limited-run Fiat 500 ‘Prima Edizione’ (Italian for First Edition), of which only 500 examples will be built.

The announcement was made at the annual convention of the Club Fiat-Lancia Unlimited that took place in Asheville, NC, this past weekend. “The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America.

So, is there something special about the 500 ‘Prima Edizione’? Well, not really – unless you think highly of badges and a numbered plaque. The limited edition U.S. market 500 will be available exclusively with a 1.4-liter MultiAir gasoline engine matched to a manual gearbox. Buyers can order the car in either Bianco (White), Rosso (Red) or Grigio (Gray) exterior color.

Those interested can reserve the 500 Prima Edizione through the dedicated website “” that will be made available at a later date.


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