Volkswagen Fox Mini from the Inside Out

So, how do you show off a car’s redesigned interior without following traditional advertising guidelines? The answer to that question for VW‘s Brazilian ad agency, AlmapBBDO, was to turn inside-out (apparently via photoshop) the revised South American market Fox city car. If their goal was to get our attention, then they definitely succeeded.
Link: VW Fox , Via: Jalopnik & iBeleiveinAdv