As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that’s the case with Subaru’s effort to promote / convince us that the latest Legacy is the opposite of the so-called ‘beige’ mid-size sedans.
And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan’s beigest beige…
Now, wouldn’t it be interesting if Kia responded with a ‘beige’ answer / commercial to Subaru’s campaign?
Link: 2011 Mediocrity Sedan
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