Ford Begins European Production of New 2011 Focus in Germany

Ford announced today that volume production of its all-new Focus range for the European market has begun at the firm’s Saarlouis Assembly Plant in South-West Germany. The factory, which celebrates its 40th anniversary this year, will be the single-source for production of the 2011 Focus in Western Europe, building all three body styles, including four-door, five-door and station wagon, with production of the high-performance 250HP ST model to follow in early 2012.

“This is an important day for Ford, the Saarland and for Germany,” said Ken Macfarlane, vice-president of Manufacturing, Ford of Europe. “Saarlouis is proud to have been the lead plant for Ford Focus production in Europe since the first model was launched in 1998.”

According to the automaker, the German plant is capable of assembling up to 1,850 vehicles a day in three different shifts. It currently produces both the Focus and Kuga models.

To get the plant ready for the new Focus, Ford invested €300 million, with €100 million going for new robotized body construction facilities, €75 million for new tooling, and €18 million for new high-quality, low-emissions paint shop technology. The company also announced that 500 workers previously employed on agency contracts would be offered permanent contracts.

Production of the new Focus for the North American market kicked off earlier this year at Ford’s Michigan Assembly Plant, while the company plans to begin manufacturing the car in Russia from mid-2011, as well as in China and Thailand from 2012.


1967 Honda S800 Is The S2000’s Grandfather, Revs To 10,000 RPM

You could buy this mint S800 for about the cost of a new Ford Fiesta in the UK.

New Red Bull Racing Signing Pierre Gasly Finds 2019 Car A Tough Nut To Crack

RBR team boss Christian Horner says Gasly must refine his driving style to get the best out of his ride.

You Know You Want This 10K-Mile 1994 Supra Turbo – But Can You Afford It?

This twin-turbo Supra seems to be in all original, and pretty fine, condition, but it has a six-figure price tag.

Modern Take On Iconic Mercedes-Benz CLK GTR Looks Absolutely Spot-On

If the Mercedes-Benz CLK GTR and AMG One had a baby, it could look like this.

Aston Martin Vantage V12 Zagato Is Back, Gains Gorgeous Speedster Variant

Only 38 units of the resurrected Vantage V12 Zagato will be made: 19 Coupés and 19 Speedsters.

This Mercedes Driver In New Jersey Parked On Top Of A Toyota

According to the Maywood Police Department, the Merc driver pressed the gas pedal instead of the brake.

Strange Rover: Honda Element Owner Loves British Luxury SUV’s… Badges

This boxy Honda SUV gets some original logos, funny-looking dual exhausts – and that’s all.

Today’s AI Quiz: Do Robot Dogs Dream Of Hauling Box Trucks?

Apparently, Boston Dynamics’ SpotMini robots are looking to steal jobs from sled dogs too.

Dodge Challenger Gets Acquainted With The Liberty Walk Ethos

Wide body kits are Liberty Walk’s specialty, and this one seems to suit the Challenged just fine.

Fancy A “Cheap” Rolls-Royce? This Phantom Drophead Coupe Might Be The One

The highest bid for this one-owner Phantom Drophead Coupe currently sits at under $100k.