Last September, we reported that Nick Reilly, Chairman of Opel, hinted at the launch of the German brand in Australia. GM’s European division made it official today at, announcing that Opel is set to enter the Australian market in 2012.
Nick Reilly, said at the Detroit Auto Show: “This launch is an important part of our international expansion strategy. With its growing demand for German design and technology, the Australian car market is an excellent opportunity for Opel. Australian drivers have a strong affinity with Opel vehicles.”
In a statement released to the press, Opel said the company’s offerings will include the Insignia, Astra and Corsa, with the full model line-up to be announced closer to the actual start of sales.
GM’s Australian subsidiary, Holden, will most likely continue to offer its RWD Commodore and Caprice range with the rest of the lineup comprising of rebadged Chevrolet and Daewoo models such as the Barina Spark, Captiva and Cruze. The Opel brand will be positioned more upmarket targeting Volkswagen.
Following the previously announced launch of the brand in Chile and Israel, Australia becomes the third export brand for Opel, which is looking to strengthen its exports and increase sales. The German company said other markets that are under consideration include Argentina, the Middle East and an expansion in South-Africa and China.
Gallery: Opel’s European Range