Geneva 2011: Skoda’s Vision of its Design Future

Skoda seems to be shedding its old style language for a new bolder corporate design direction. The aim is to highlight Skoda’s green line up while differentiating the brand from others in the Volkswagen group. The VisionD is the first such concept car under this new design direction, the overall effect is a simple, clean design that is to feature in all future Skoda cars.

The VisionD is quite a pretty car. The design is unobtrusive and taut. Compared to other family hatchbacks on sale in Europe, the the Czech automaker’s concept emulates a class and sophistication usually seen in more premium vehicles. The most prominent feature of the car’s design is the sharper more dominant grill, one that again would not look out of place on a car two classes larger.

The main focal point of the grill is the all new emblem. The new Skoda logo and script are part of the new brand rejuvenation. As previously reported, the logo leaves behind the natural green hue for the all new “ŠKODA Green” with a chrome contour. The objective of the new design language and logo is to highlight Skoda’s growing strengths internationally.

By Rory Farrell



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