Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

As for the Lexus GS 450h which is pictured in the ad parked on road watching the Infiniti M Hybrid sprint by, with 340HP on tap for a 0-60mph time of 5.2 seconds and a combined fuel economy of 23mpg, it may not be an M5 in terms of overall dynamics, but it’s certainly no slouch either.



A 2020 Corvette C8 Just Crashed In Detroit’s First Snowfall

It’s hard to tell if the 2020 Chevrolet Corvette Stingray suffered any significant damage.

New Hyundai Santa Cruz Pickup Truck To Be Produced In Alabama And Go On Sale In 2021

Hyundai will finally start production of the Santa Cruz truck in 2021 .

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8 (New Photos)

Ferrari’s latest model can rocket from 0-62 mph (that’s 100km/h) in 3.4 seconds.

2020 Toyota Supra Gets Into Apparent Hit And Run With Civic While Trying To Flee Car Meet

As police closed in, the 2020 Supra slammed into a Civic and then took off.

New Delhi Authorities Enforce Driving Restrictions To Reduce Smog

The World Health Organization reported in 2018 that India has the world’s 10 most polluted cities.

VW Begins Expanding Chattanooga Plant, Will Build ID.4 In 2022

The first American-made ID.4s are slated to go into production in 2022.

Maserati’s All-New Sports Car Coming In May 2020

The upcoming model will be offered with an electric powertrain that could have three different motors.

2020 Nissan Sentra To Debut On November 19th

The redesigned Sentra will feature a bold new design that echoes the Altima and Maxima.

2020 Land Rover Defender Does Its Thing In New James Bond Movie

Here’s a behind-the-scenes look at the No Time to Die stunt team performing a chasing scene with the 2020 Defender.

2020 McLaren GT Tries To Be All Things To All People – And Fails

This latest review of the 2020 McLaren GT portrays it as an imperfect Jack of all trades.